June 2011
2 posts
4 tags
Facebook for Social SEO →
BrightEdge, an enterprise SEO company, has written a great white paper on how to optimize Facebook for social SEO. Key takeaways:
Top 200 brands in the Fortune 500 rank 1st organically for their brand name, but 70% don’t rank in the first 20 results for Facebook fan pages
Optimize Facebook for social SEO:
Link to your fan page from your website using your company name as the anchor...
2 tags
Using Facebook Lists and Setting Privacy Rules
I’m always surprised when I talk to people about Facebook privacy rules and they tell me they don’t use friend lists to manage their connections. I often get requests from professional connections that I may not know that well in the real world. Some people choose not to accept those friend requests, but I’ve opted to accept some and set privacy rules for how they can interact...
May 2011
3 posts
3 tags
SF Startup Marketing Meetup Group
I attended a Mozilla Labs meetup event a few months back and loved the format. About 6 startups each presented for 10 minutes on how they scaled their applications. Each one presented a great story on the tools and technology they used and how the team worked together to build great products.
I started thinking about connecting with other marketers in a similar fashion so went looking for other...
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4 New(ish) Travel Sites I Can't Live Without
I’m a travel nut and I’ve got 4 new(ish) travel sites (most have only been around for a year or two) that I just can’t live without right now. I’m trying to plan all of my summer activities and vacations and these sites are huge time savers and super handy.
JetSetter
The sexiest travel site on the planet! This site was made for me and my style - luxury travel deals at...
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My Summer Bucket List
This weekend we had the most amazing weather and based on what everyone has told me about San Francisco in the summer, I made the most of it because I’m not sure how long it will last. When I was little, my sister would come and visit every summer and right before she would come we’d make a list of all the things we wanted to do over the few months she was here. While enjoying brunch...
April 2011
4 posts
2 tags
FANG Restaurant Review
Last night we wanted to try something new and decided to check out FANG on Howard Street. The owner, Peter Fang, personally came out to wait on our table when we arrived. No special occasion, but it was our first time to the restaurant for all five of us. We were getting ready to order when he asked if we had any food allergies. We said no and he asked - “if you trust me, I’ll serve...
1 tag
ZocDoc - My New Must-Have App
We moved into a new place in San Francisco just a few months ago and it’s been non-stop ever since. I keep my to do list on Springpad and one of the items just lingering was finding a new doctor. I always like to be prepared in case of emergencies, but with work and moving there wasn’t much time to get things done. Of course it’s times like these when it rains….it pours....
2 tags
Hosting Webinars: A Start-to-Finish Checklist
I’ve hosted quite a few webinars now and thought I would share my checklist for planning and executing great webinars. Before you get started, you’ll need to decide on a topic.
Meet with your sales, product and support teams to find a topic for your webinar. A good place to start - questions that the sales team gets asked over and over again or questions asked multiple times in your...
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Manager Schedule, Meet My Maker Schedule
I love Seth Godin. He has a pretty amazing job. He gets paid to be thought provoking, but he’s damn good at it. Sometimes when I read his blog I feel like I’m reading my horoscope or a fortune cookie. You know - that feeling you get when you read something that perfectly addresses a thought you’ve had, but never really put it into words until that moment? That’s what...
March 2011
6 posts
3 tags
Newsletter Subject Line Testing
It’s that time of the month (no, not that time)…time to send my monthly newsletter. Iwas reviewing the results of my subject line test from February and found some interesting results. I tested whether including the word “Newsletter” in the subject of the email would have any effect on readership.
I was surprised to find that the email subject with the word...
3 tags
Metrics Driven Design
I just got back from SXSW and am still trying to digest the vast amounts of information I took in at the event. This was by far the best tech conference I have been to yet. My favorite presentation was Metrics Driven Design by Joshua Porter, the VP of Customer Experience at Performable.
He asked us to think about our existing design as a mountain. Currently, our design is on the corner of the...
3 tags
Insights On SaaS From The $32 million HubSpot... →
HubSpot, my former employer, just announced a 4th round of funding from Sequoia, Google, and Salesforce. It’s great to see that the company I believed in from the start is getting this kind of market validation. Congratulations!
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Not bad for wireless...
One great thing about living in the city - fiber direct to our apartment. I love you WebPass (the only ISP to actually get a good rating on Yelp).
4 tags
SXSW Tips for a Newbie?
I’m getting ready to head to SXSW this year. I’ve heard great things about the event, but I feel like I’m not prepared to get the most out of the event. Any tips for a newbie? What are the best sessions and events to attend?
January 2011
5 posts
2 tags
“It’s a lot easier for an organization to adopt new words than it is to...”
– The pleasant reassurance of new words, Seth Godin
2 tags
Skiing in Tahoe? Get a Free Lift Ticket →
Buy a tank of gas at a participating Shell station and get a buy 1, get 1 free lift ticket to Northstar or Sierra at Tahoe.
2 tags
Block Yourself from Analytics →
Small businesses and marketers who work from home rejoice! This easy Chrome plugin lets you filter yourself from Google Analytics without having a static IP address.
4 tags
Create Buttons for Your Website without Images
I’ve been trying to learn CSS because I truly believe that every modern marketer should be proficient in HTML and CSS to do their job well. It’s a *pita* to have to ask a developer (in this case my husband) every time I want to make a change to my website. While I’ve gotten along pretty well with my HTML skills, I’ve yet to fully master CSS (I can hack it a little, but I...
Goodbye Delicious, Hello Springpad →
It’s out with the old and in with the new today. I just imported all of my Delicious bookmarks to Springpad. It’s great for getting organized and keeping all of my notes, recipes, and lists in one place.
December 2010
2 posts
3 tags
“There’s a lie that companies and entrepreneurs tell themselves in order to...”
– TechCrunch - Google Takes Another Big Step to Retain Employees, Autonomous Business Units
1 tag
Watchmarkbathie:
Jason Fried: Why work doesn’t happen at work
November 2010
5 posts
1 tag
Google Rolls out Single Sign On through Google... →
Finally! Now I can have one account to access all my tools - Analytics, AdWords, YouTube, Picasa, Reader. Hopefully they have Feedburner too.
1 tag
Hulu Plus Launched Today →
Love Hulu Plus - been on private beta for a couple months now. Thinking about canceling cable, but you can’t get it on your TV easily yet. Also love that they dropped the price to $7.99 / month!
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Skype Mac Beta →
Love the new Skype for Mac beta with 3-way video!
2 tags
October 2010
8 posts
1 tag
2 tags
Google's Proposed ITA Deal Has the Online Travel... →
The travel industry desperately needs an infusion of new ideas and web 2.0 thinking at its core. Right now all of these companies just sit on top of a legacy system dating back to the 1980’s. Google buying ITA would be a good start to bringing about change.
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Should Your Company Have a Chief Marketing... →
3 tags
Apple Named Marketer of the Decade →
5 tags
A/B Testing stands for "Always Be Testing"
I’m sure my customers @HubSpot always felt like I was a thorn in their side when I’d ask - “did you test that?” They’d typically respond with “no, I just needed to get it out the door.” Now that I’m responsible for executing on the strategies I set @Codesion I have to eat my own dogfood. I’ve got a ton on my plate this week, but I managed to...
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The Value of Design to Startups
“Addictive User Experience (Design) and Scalable Distribution Methods (Marketing) are the most critical components of success in consumer Internet startups, not Pure Engineering Talent.”
“It certainly doesn’t hurt to have code jedis at the helm of your starship, but engineering for consumer Internet startups need only be competent. The real challenge is finding designers...
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September 2010
7 posts
3 tags
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“…a thin line separates the temperament of a promising entrepreneur from a...”
– Just Manic Enough: Seeking Perfect Entrepreneurs, New York Times
Pedigree Donates Dog Food for Blog Posts →
Great use of social media! Write a blog post about Pedigree’s adoption program between now and September 19, and the company will donate a 20 lb bag of dog food to a shelter. Or, become a fan of their Facebook page and they’ll donate 1 lb for every “like.”
August 2010
5 posts
2 tags
Top 5 Worst Terms in the World of the Cloud →
Take the survey on RWW to see the full results, but my top 5 are:
Cloud in a Box - wtf? this doesn’t even exist!
Private Cloud - is that the same thing as cloud in a box?
Cloud-Oriented Architecture - how can your architecture be oriented toward the cloud? either it is in the cloud or it isn’t, right?
(Fill in the blank) as a Service - Software-as-a-Service, Platform-as-a-Service,...
1 tag
Digital Devices Deprive Brain of Needed Downtime →
When people keep their brains busy with digital input, they are forfeiting downtime that could allow them to better learn and remember information, or come up with new ideas.
Okay, stop reading this post, turn off the computer, leave the cell phone on the counter, and go outside. Yes, outside, to get more of that thing we call fresh air. Break time.
Study Shows People Are Clueless About Energy... →
It’s more efficient to leave CFL lights on if you leave the room for 15 minutes or less. If you leave for longer than that, make sure to turn them off….and switch out old bulbs in the first place.
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New Official "Tweet" Button →
I just updated the Codesion blog with the new official Twitter button. Previously I used Tweetmeme, but decided to give this one a go. Plus, I’m kind of partial to the birdie ;)
2 tags
Media Companies Try Getting Social With Tumblr →
Tumblr is catching on fast! With 6.6 million users, New York based Tumblr says they’re adding 25,000 new accounts a day and serving up 1.5 billion page views.
July 2010
4 posts
2 tags
Zemanta Blog Suggestions →
Thanks @jacirusso for this great suggestion! This nifty little tool recommends photos, related articles, tags, and in-text links for your blog articles. Just copy/paste your content and they do the rest.
1 tag
North Social →
An app to help you create and manage your Facebook fan pages. Starting the trial now to check it out.
3 tags
The 12 Step Landing Page Rehab Program →
Great overview on testing and improving landing page conversion rates.