October 2009
4 posts
4 tags
Social Media for B2B Lead Generation Takeaways
Last night I attended another SVAMA event - Social Media for B2B Lead Generation. HubSpot CEO, Brian Halligan, started off the discussion with Mike Linton, former CMO at eBay, and Zack Urlocker, of MySQL now Sun/Oracle. The panel was moderated by Lilia Sherman, author of 42 Rules for Growing Enterprise Revenue, and Managing Director of The Shirman Group.
One key theme of the night that emerged...
2 tags
The Death of Meta Keywords
As an update to my post on, Do Meta Keywords Matter, Yahoo officially announced that they no longer include meta keywords in their search algorithm. This article from Search Engine Land indicates that Bing doesn’t support the tag either.
So, with Google, Yahoo and Bing all ousting the tag does it even make sense to include it in your on-page SEO efforts? No! And if your...
3 tags
Email Newsletter Best Practices
I’m actually a big fan of email newsletters - at least the ones I actively subscribe to. I like getting updates on the organization or else I wouldn’t have subscribed in the first place. What baffles me is that so many companies and groups who use email marketing still do it so poorly.
Be sure to follow these best practices to get the most out of your email newsletter campaign.
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3 tags
Social Media Tips from Jeremiah Owyang
I just got back from the SVAMA event on how to approach social media across your entire enterprise. It was held at the Cisco Telepresence suites in Santa Clara which made for an interesting panel discussion - everyone was in a different room.
The panel was led by Jeremiah Owyang, former Forrester analyst on social media. He discussed 3 major trends / pain points for comapanies utilizing social...