November 2009
2 posts
5 tags
5 Steps to Express Inbound Marketing
I’m calling this the express inbound marketing because marketers always tell me they just don’t have time to do everything they want. I give them ideas on little things they can do with the time they have, but they’re always pushing for a task list. You asked (and you all know who you are), so I’m answering.
Here’s the 5 step process every B2B marketer with limited...
4 tags
Inbound Marketing: It Takes Time or Money
Inbound marketing is hard. But, it’s not hard because you need to be a genius to understand it (come on, it’s not rocket science). The concepts are pretty clear - create remarkable content, optimize it for the search engines, promote it to your audience, and create opportunities for conversions with compelling offers, then analyze and repeat. It’s hard because it takes time,...