April 2009
2 posts
3 tags
Questions Every Online Marketing Plan Must Answer
I am surprised at how many companies I work with don’t actually have an online marketing plan. If you’re new to internet marketing or even an old hat, there are a few questions that every marketing plan should answer.
Where does my web traffic come from?
How much of my web traffic is converting into leads?
How much of my web traffic is converting into customers?
What keywords are...
1 tag
Sure Fire Way to Lose Potential Customers
Using HubSpot’s software I help companies set up lead tracking on their websites so they can see their entire sales funnel — who is coming to their website, where are they coming from, and tracking the conversion rates to leads and customers. When reviewing their web forms to track leads, many ask if they can filter out all of their competitors and non-corporate email accounts like...