March 2011
6 posts
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Newsletter Subject Line Testing
It’s that time of the month (no, not that time)…time to send my monthly newsletter. Iwas reviewing the results of my subject line test from February and found some interesting results. I tested whether including the word “Newsletter” in the subject of the email would have any effect on readership.
I was surprised to find that the email subject with the word...
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Metrics Driven Design
I just got back from SXSW and am still trying to digest the vast amounts of information I took in at the event. This was by far the best tech conference I have been to yet. My favorite presentation was Metrics Driven Design by Joshua Porter, the VP of Customer Experience at Performable.
He asked us to think about our existing design as a mountain. Currently, our design is on the corner of the...
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Insights On SaaS From The $32 million HubSpot... →
HubSpot, my former employer, just announced a 4th round of funding from Sequoia, Google, and Salesforce. It’s great to see that the company I believed in from the start is getting this kind of market validation. Congratulations!
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Not bad for wireless...
One great thing about living in the city - fiber direct to our apartment. I love you WebPass (the only ISP to actually get a good rating on Yelp).
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SXSW Tips for a Newbie?
I’m getting ready to head to SXSW this year. I’ve heard great things about the event, but I feel like I’m not prepared to get the most out of the event. Any tips for a newbie? What are the best sessions and events to attend?