Top 10 PPC Mistakes to Avoid

I was asked to write an article for Find & Convert’s newsletter and it just came out today. Not only do I work with clients who want help running their paid search campaigns, but my friends also ask me for advice too. Almost every time I open up their AdWords account I see the same thing…they haven’t covered the basics! Here is my top 10 list of mistakes people make when running their own paid search campaigns. You can read the full article online.

   1. No landing pages
   2. No conversion tracking
   3. All broad match keywords
   4. Too many keywords in each ad group
   5. Poor quality scores
   6. Only running one ad
   7. Running the same keywords in multiple ad groups
   8. No content network placements
   9. Worldwide geographic targeting
  10. Not pausing under-performing keywords

2 Notes/ Hide

  1. erincolbert posted this