Data-Driven Marketing - Are You Doing It?
Everyone is trying to ride the inbound marketing wave, yet so many marketers still overlook the facts when making decisions. I can’t tell you how many marketers I find completely ignoring the data and continuing down the old path.
Learning analytics isn’t rocket science, most of us (I’d like to think) are smart people who want to make the right decisions for our companies. Here are some tell tale signs you’re not doing data-driven marketing.
- You’re running a paid search campaign that is driving traffic to your site but producing no leads, or the lead CPA is so high that you couldn’t realistically sustain your business but you continue running the campaigns anyway.
- You’re commenting on industry blogs and forums without tracking the traffic or leads that result.
- Congrats! You launched a blog but you never check to see how many inbound links your blog has achieved or how many long-tail keywords you’re now ranking for.
- You work to optimize your website for a set of just 10 keywords.
- You have no clue why your competitors are out ranking you on all your favorite keywords.
- You only build 1 landing page for each new marketing campaign.
What will it take before marketers turn to data-driven marketing? Unfortunately, in these desperate times I think the answer is (1) humiliation because your competitors continue out perform you, (2) you cause your company to lose money or market share, or (3) you lose your job.
There are plenty of great free resources online so don’t fall victim to the trap of old school marketing. Everything is trackable, measurable, and actionable!
* Photo - Data Overload
http://www.flickr.com/photos/mateusdelbianco
