Facebook for Social SEO

Facebook BrightEdgeBrightEdge, an enterprise SEO company, has written a great white paper on how to optimize Facebook for social SEO. Key takeaways:

  • Top 200 brands in the Fortune 500 rank 1st organically for their brand name, but 70% don’t rank in the first 20 results for Facebook fan pages
  • Optimize Facebook for social SEO:
    • Link to your fan page from your website using your company name as the anchor text
    • Frequently use your brand name in your posts
    • Getting more “likes” increases authority because you get links to your fan page from other user profiles
    • Add a fan box widget to your website or blog to drive social engagement
    • “Shares” is the number 1 social factor for search rankings so add Facebook functionality to share and like other pages on your website that could drive social engagement (i.e. blog, videos, etc.)
    • Create sub-pages on your Facebook profile that are optimized for search and inter-link them back to relevant pages on your website
    • Give your website a healthy dose of Facebook kool-aid to increase user interaction by adding more social plugins to your site - comments, activity feed, recommendations, and login

1 Notes/ Hide

  1. erincolbert posted this

Recent comments

Blog comments powered by Disqus