Facebook for Social SEO
BrightEdge, an enterprise SEO company, has written a great white paper on how to optimize Facebook for social SEO. Key takeaways:
- Top 200 brands in the Fortune 500 rank 1st organically for their brand name, but 70% don’t rank in the first 20 results for Facebook fan pages
- Optimize Facebook for social SEO:
- Link to your fan page from your website using your company name as the anchor text
- Frequently use your brand name in your posts
- Getting more “likes” increases authority because you get links to your fan page from other user profiles
- Add a fan box widget to your website or blog to drive social engagement
- “Shares” is the number 1 social factor for search rankings so add Facebook functionality to share and like other pages on your website that could drive social engagement (i.e. blog, videos, etc.)
- Create sub-pages on your Facebook profile that are optimized for search and inter-link them back to relevant pages on your website
- Give your website a healthy dose of Facebook kool-aid to increase user interaction by adding more social plugins to your site - comments, activity feed, recommendations, and login
Using Facebook Lists and Setting Privacy Rules
I’m always surprised when I talk to people about Facebook privacy rules and they tell me they don’t use friend lists to manage their connections. I often get requests from professional connections that I may not know that well in the real world. Some people choose not to accept those friend requests, but I’ve opted to accept some and set privacy rules for how they can interact with me and what they can see on my profile.
For example, my professional contacts can only see my business email and phone number, while close friends and family have my personal number and address. So here’s a quick rundown on how to set up Facebook lists and set your privacy rules.
1. Create a List of Friends
Click on the “Friends” link under your profile photo, then choose “Edit Friends” in the top right corner. Click the “Create a List” button - pick a name for your list and the friends you want in the list. I’m super organized so I have a list for friends, friends of friends, friends from school, work, etc. Start by thinking about what information you’d want to share with groups of people and create groups based on those segments.




2. Set Privacy Settings for Friend Lists
On your Account drop-down in the top right corner, select “Privacy Settings” and then “Customize Settings.” Facebook gives you the option to customize who can see and comment on things you share, things on your wall and things you’re tagged in. From my earlier example, this is where I can choose my “Address” and then make it visible only to my Family and Friends list.



3. Keep it Updated
Yes, Facebook privacy rules are known to change over time so be sure to keep your lists up to date and review your settings every 3-6 months. I’ve made it a good practice to add friends to a list when I add them as a connection or accept a friend request. This way I don’t have to go back into my list settings every time I’ve got a new friend.

Photo credit: massimobarbieri
North Social
An app to help you create and manage your Facebook fan pages. Starting the trial now to check it out.
Are Facebook Likes Replacing Links as the New Web Currency?
Last week at the F8 Developers conference, Facebook announced their new Open Graph protocol which allows websites to utilize Facebook’s APIs to create social experiences with their content. There are a ton of cool things they launched, including the “like” button, which I’m sure you’ve seen popping up all over the place now. It was so quick and easy I even added it to my site.

But, this is the first peek into a problem SEO experts have been foreshadowing for a few years now - how Google is going to adapt to the changing social landscape. Google is built on the assumption that inbound links are the currency of the web. Every web page has it’s own authority (PageRank), and can pass that authority to other websites through the use of links. What happens when this assumption is thrown out the window?
That’s essentially what Facebook has done with its new platform. If liking a page replaces linking to a page, then how will Google find the most relevant content?
How To Create a ‘Tweet This’ or ‘Facebook This’ Link
I love getting emails with ‘Tweet This’ or ‘Facebook This’ links built in because let’s face it, I’m lazy. Unless it’s the next best thing since sliced bread, I’m probably not going to take the time to go out to Twitter or Facebook, log in, and then post the update. But, if you’ve done all the heavy lifting for me then I might be more likely to help you push the info along.
Adding social media sharing buttons should be part of your email marketing best practices. Here’s how to create Twitter and Facebook sharing links. If you want them to be images instead of links, just hyperlink the image instead of the text in your campaign. There are plenty of free icons out there.
Create a ‘Tweet This’ Link
http://twitter.com/home?status=How+To+Create+a+Tweet+This+or+Facebook+This+Link+http://hub.tm/tweetthis
You should create your own shortened URL first using Bit.ly or Hub.tm if the full website URL is too long. Remember you only have a total space of 140 characters.
Create a ‘Facebook This’ Link
http://www.facebook.com/sharer.php?u=http://www.erincolbert.com/bid/11570/How-To-Create-a-Tweet-This-or-Facebook-This-Link&t=How+To+Create+a+Tweet+This+or+Facebook+This+Link
Facebook with automatically grab a photo from the website to use as the thumbnail.
Importing Blog Articles Into Your Facebook Fan Page Wall Using Notes
I’ve really been frustrated with Facebook lately because their business fan pages are so difficult to set up with the various applications. Because they are all built by 3rd parties, they are spotty at best. All I want to do is integrate my blog posts, publish my Flickr photos, and share YouTube videos. Well, I’ve found a way to make integrating your blog posts a lot easier. Sorry, I haven’t had much luck with the Flickr and YouTube integration.
Yes, there are 2 applications out there that seem to work okay - Simply RSS and Social RSS. Currently I’m using Social RSS on the fan page for my husband’s startup Car Overload. Honestly, the only reason is that I was using Simply RSS for another page I was the administrator of and when I tried to add it to the Car Overload page too everything just broke. I spent hours trying to fix it and finally just gave up. The problem though with these apps is that they don’t publish the blog articles to your wall, a feature that a lot of companies want.
Here’s how you can use the Notes function to publish your blog articles to your Facebook fan page Wall and add it as an additional tab too.
- Go to your Facebook Fan page
- Click on “Edit Page”
- Scroll down to the “Notes” section, click the pencil and select “Edit”
- On the right you’ll see a box at the top that says “Import Notes from an External Blog”
- Select this option and paste the URL from your blog feed
- You’re all set! Your blog posts will now appear on your Wall
- To add a tab at the top of the navigation for the Notes, go back to the Fan page and click on the “+” in the menu and select “Notes” from the drop-down
- Now the Notes page will appear as a tab in your page’s top navigation
